Black Velvet

This Halloween, we've partnered with Georgia Wrenn, a 13-year-old artist from Salem, to redesign our best-selling dark roast label.

Black Velvet is a dark roast we developed specifically to hone in on the sugar-browning flavors created through maillard reactions during the roasting process. The result is a coffee that sips dreamy and smooth on your palate. If you want a dark roast that still has a sweet side, this nod to our Salem roots will cast its spell on you!

Georgia Wrenn was born and is being raised in the Witch City of Salem, Massachusetts, where Halloween is celebrated 365 days a year. From the age of three, Georgia’s two favorite activities were checking out the scariest decorations downtown and exploring the local Peabody Essex art museum. Art soon became a passion for Georgia, and she would spend every morning drawing what she called her “little monsters."

When Georgia was six, she asked her dad if she could put her drawings on a t-shirt. Her first featured a ghost, skull, and pumpkin with ‘Salem’ arched over it. They were a hit with both tourists and locals alike and sold out in one weekend. The following year, they added stickers, enamel pins, and patches featuring her artwork. Over the past six years, Georgia has continued to grow her collection, which is available in select downtown Salem stores year-round and her own family-run vendor stand in October.